Ethical marketing. Strategic leadership.
Understand your
business ecosystem.
Marketing, customers, people and technology shape one another. Media Pulse helps you understand how—so your next decision starts with a clearer view of the whole business.
Give every marketing decision
a business reason.
The opportunity is often
between the pieces.
A stronger customer experience can change the value of an advertising dollar. A better handoff can give a team room to grow. A connected system can turn scattered information into a decision.
We connect marketing strategy with the economics, people and operations behind it. You get a partner who can see the relationships, explain the tradeoffs and help put the next decision into practice.
02 / Where we connect
One business.
Connected decisions.
Executive perspective. Practical involvement. Support that connects the decisions your business makes every day.
Strategic marketing
leadership.
Bring priorities, budgets, vendors and execution into focus. Fractional CMO and advisory support with the business in view.
Systems that work
together.
Simplify the CRM, software and handoffs behind the customer journey. Automate useful work. Make each handoff intentional.
Customers worth
keeping.
Connect acquisition with follow-up, retention and customer value. Build relationships that extend beyond the first conversion.
A more intentional
way to grow.
Align growth plans with your economics, capacity and people. Strengthen leadership and make the next move for a clear reason.
From a business question
to a working solution.
Map the relationships.
Look at your goals, customers, economics, people and current systems. Ask the questions that isolated deliverables miss.
Design the decision.
Identify what needs attention, what can wait and what may be unnecessary. Define a practical direction and who owns each next step.
Build, measure, refine.
Guide the people, partners and systems involved. Review the evidence, learn from the work and adjust thoughtfully.
Transparency, put into practice.
See how a number
becomes a decision.
Explore a simple example. See the inputs, inspect the calculation and decide what deserves investigation. That openness is part of how we work.
Annual advertising spend to investigate
$3,000 per month × 5% assumed inefficiency × 12
The 5% is an editable assumption, not a benchmark. This identifies spending to examine; it does not establish recoverable savings.
Change the numbers in the calculatorA view built around your business
Your data has context.
Bring it into view.
Marketing platforms count campaigns. Your CRM records conversations. Your team sees the handoffs. The useful insight often comes from connecting them.
Media Pulse can map those relationships and build custom dashboards, reporting views and automations around the decisions you need to make.
Explore connected systems and custom solutionsWhere does interest
become a relationship?
A dashboard should explain a decision, not just display more numbers.
JAKE LANDON / FOUNDER05 / The person behind the perspective
A thinking partner.
With a pulse.
Jake Landon founded Media Pulse to bring clarity, honesty and a broader business perspective to marketing.
His experience connects B2B agency work, B2C retail and integrated marketing, with a focus on digital analytics. He looks beyond a request for another campaign to understand the decisions, people and systems behind it.
Meet Jake and his approach06 / The Media Pulse journal
Ideas you can put to work.
All insightsA clearer conversation starts here.